Mendel Berns, Ollie Ziegler and Koby Hertz with Ian the dog
Welcome to

The Good Guys Agency

Life Insurance · Done Honestly

Honest advice, plain-English policies, and an agent who answers the phone for life. There are no tricks below — we checked.

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A letter to you

To every family that's ever been sold to instead of listened to,

You shouldn't need a lawyer to trust your life insurance agent.

We've all met that agent — the one with the countdown, the jargon, and the policy that somehow always pays him more than it protects you. We started this agency because we were tired of him too.

So here's the whole pitch: we'll listen first, explain everything in plain English, show you options from multiple carriers, and tell you the honest answer even when it's "you don't need this." Then we'll answer the phone for the rest of your life.

Request my free quote or just call us — (800) 555-0123

Free · No obligation · About 15 minutes · We never share your information

Request your free quote

Tell us a little. We'll do the listening.

Fill this out and a certified Good Guys agent — a person, not a call center — will reach out within one business day. No pressure, no obligation, and we never share your information.

Prefer the phone? (800) 555-0123 — Mon–Fri, 9am–7pm.

Our promise, in writing

The Good Guys Pledge

Every agent signs this before meeting a single client. It hangs in our office. Now it's on our website. Hold us to it.

  1. We recommend the policy that's right for you — never the one that pays us the most.
  2. We explain everything in plain English. If anything is unclear, we're not done.
  3. We'll tell you when you don't need more coverage, even when it costs us the sale.
  4. We answer the phone after the policy is signed — at renewal, and at claim time, when it matters most.
  5. We never pressure, rush, or scare anyone into a decision. Ever.
Mendel Berns
Mendel BernsChief Executive Officer
Ollie Ziegler
Ollie ZieglerDirector of Sales
Koby Hertz
Koby HertzChief Marketing Officer
The part everyone dreads

The fine print: there isn't any.

Everything other agencies bury in six-point type, we print large — and say out loud, before you sign anything. Keep reading; it's all below in full size.

1,500+
Families Protected
$120M+
Coverage In Force
100%
Ethics-Certified Agents
Zero
Pushy Sales Calls, Ever
In large print, as promised
  • What it costs, exactly. Your premium, what happens if you miss a payment, and any fees — before the application, not after.
  • When it doesn't pay. Every policy has exclusions. You'll hear each one from us directly, so a denied claim can never be a surprise.
  • What we earn. We're paid commission by the carriers. If two options fit you equally, we'll say so — and tell you which one pays us more.
  • When to buy less. If a needs analysis says you're already covered, we'll show you the math and shake your hand goodbye.
  • When we're not the answer. Some situations need an attorney, an accountant, or a different product entirely. We'll point you to them.
How it works
First,
we listen.

A real conversation — about fifteen minutes

Your family, your income, your debts, your worries. No scripts, no pitch. We can't recommend what we don't understand, so we start by understanding.

Then,
we show you.

Honest options from multiple carriers, side by side

Real numbers, real trade-offs, in plain English — including the option to buy less than you asked about. You decide. We'll never call twice in a week or invent a deadline.

And then,
we stay.

A person who answers, for the life of the policy

Annual reviews as life changes. Beneficiary updates after weddings and births. And when your family needs to file a claim, we handle the paperwork and stay on it until the benefit is paid.

Your options, plainly
CoverageWhat it isUsually right if…
Term Life Pure protection for a set period — 10, 20, or 30 years. The most coverage per dollar. No cash value; it simply protects. …your family depends on your income and you want the most protection for the least money.
Whole Life Permanent coverage with guaranteed premiums and cash value that grows on a set schedule. Costs meaningfully more than term. …you want lifelong certainty and guaranteed values, and the higher premium fits comfortably.
Indexed Universal Life Flexible permanent coverage with growth tied to a market index, within caps and floors. We always show the conservative scenario. …you want permanent coverage with growth potential and you understand the moving parts.
Final Expense Smaller, simpler policies — typically $5,000 to $50,000 — that cover funeral costs and final bills. Easy qualification for most. …you want to be certain your family never carries that burden, without a medical obstacle course.

Not sure which fits? That's the fifteen-minute conversation. We'll do a real needs analysis and show you the math.

The people behind the pledge
MB

Mendel Berns

Chief Executive Officer

Sets the standard: an agency where the right thing and the smart thing are the same thing.

OZ

Ollie Ziegler

Director of Sales

Trains every agent to sell the way he does — listen first, never push a policy someone doesn't need.

KH

Koby Hertz

Chief Marketing Officer

Tells the story straight. No fear tactics, no fine print — just the truth about protecting a family.

🐾

Ian

Chief Good Boy

Head of morale, unofficial ethics officer. Has never once recommended the wrong policy.

Kind words from families we serve
"They told me the policy I already had was fine — that I didn't need to buy anything. Who does that? They earned every referral I've sent since."— Replace with a real client quote
"Our agent explained everything until I could explain it back. First time in my life I actually understood what I was signing."— Replace with a real client quote
"When my husband passed, they handled the entire claim. One call. That's what we'd been paying for all those years, and they delivered."— Replace with a real client quote
Questions, answered straight
Q.How much does life insurance actually cost?+
Less than most people expect. Many healthy adults can get meaningful term coverage for the cost of a few coffees a month. Your exact number depends on age, health, and coverage amount — we'll pull real quotes from multiple carriers in one conversation, free and with no obligation.
Q.Will you try to sell me more than I need?+
No — and it's pledge item three, in writing, signed by the partners. We size coverage with a real needs analysis: income replacement, debts, education, final expenses. If the math says you're covered, we'll tell you that and go home.
Q.What happens when my family needs to file a claim?+
They call us, and a person they know answers. We prepare the claim, handle the carrier, and stay on it until the benefit is paid. That moment is the entire reason the policy exists — it's where we do our best work.
Q.I already have a policy. Will you review it honestly?+
Gladly, and free. Sometimes the honest answer is "keep exactly what you have" — you'll hear that from us too. If there's a gap or you're overpaying, we'll show you the numbers and let you decide. No pressure either way.
Q.What makes your agents different?+
Every agent completes the Good Guys Certification — training in ethics, client-first practice, and product knowledge — and signs the pledge before ever meeting a client. Anyone who won't put your interests first doesn't work here.
In closing

If any of this sounds like the way insurance should have worked all along — we'd love to talk. Bring every question you have. We'll bring straight answers.

Sincerely,

Mendel Berns
Mendel BernsCEO
Ollie Ziegler
Ollie ZieglerDirector of Sales
Koby Hertz
Koby HertzCMO

…and a paw print from Ian. 🐾

(800) 555-0123

Monday–Friday, 9am–7pm. A person answers.

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